Dan Ariely

Dan Ariely is a renowned Israeli-American professor of psychology and behavioral economics, born in 1967. He currently holds a position as a professor of business administration at Duke University, where he applies his expertise in behavioral science to inform his teaching and research. Ariely's work extends beyond academia, as he is also the co-founder of several companies that utilize insights from behavioral science to drive innovation and improvement.

Ariely is a prolific author and has written several bestselling books, including Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, all of which have been featured on the New York Times bestseller list. He has also shared his expertise with a broader audience through his advice column "Ask Ariely" in The Wall Street Journal, which he wrote from 2012 to 2022. Additionally, Ariely co-produced the documentary (Dis)Honesty: The Truth About Lies in 2015, and his life and work have inspired the NBC television series The Irrational, which premiered in 2023.